As founding partner of Mama Reps, Lisa Shimamura provided artist representation and production services for the broadcast campaign of Nike Presto "Instant Go" campaign.
The campaign included three unique broadcast spots, print advertising and in-store creative, website allowing users to contribute their own paintings, and a beautifully packaged, limited-edition "VIP influencer" DVD. The concept of "Instant Go" was driven to inspire youth driven culture and evoke movement.
With Creative Director John Jay and Art Director Eric Cruz, David Ellis was tapped to provide artistic direction for the broadcast spots and we scoured the desired markets throughout Asia for the talent to make up the resulting artist team including Sasuke from Tokyo and FREK from Hong Kong. DJ Uppercut, Motion Theory, and The Groop collaborated with the artists and W+K to realize the broadcast and DVD for this project.
CAMPAIGN:
Broadcast
Digital
Licensing
Limited-Edition Product
ARTISTS:
David Ellis
FREK
Sasuke
RELATED MEDIA:
View "Instant Go" Digital
View "Instant Go" Analog
All artwork copyright © 2010 the respective artist. Contents copyright © 2010 Colab Projects. All rights reserved.