Colab represented artist, Christian Mendoza to launch a new collection for Ray-Ban "Artist Series" using the iconic Wayfarer sunglasses as its canvas.
The collection benefitted OneSight (formerly Give the Gift of Sight), a family of charitable programs dedicated to improving vision for those in need through worldwide research and education, and included an in-store event with retailer Sunglass Hut upon its release.
CAMPAIGN:
Cause-Based Marketing
Limited Edition Product
ARTISTS:
Christian Mendoza
RELATED MEDIA:
VIEW MIKE MING ARTIST SERIES HERE
All artwork copyright © 2010 the respective artist. Contents copyright © 2010 Colab Projects. All rights reserved.